Here's How it Works...

The Referral Rewards Program was designed to utilize the word-of-mouth capabilities of your customers while at the same time rewarding those customers who are able to bring new customers to your business.

The system relies on a hierarchy of parent and daughter records that work for and with one another. There is no sale without a Customer, there is no Customer without a Referrer, there is no Referrer without a Salesperson, and there is no Salesperson without an Administrator.

The diagram below graphically charts the chain of command essential to the Referral Rewards Program design.

In this scenario, an Dealership Administrator designates two salespeople to begin bringing in customers. These sales people each bring in two new customers and, after they have purchased their vehicles, show them the "Referral Rewards Program".

Three of the four new customers accept the opportunity to make some extra cash, while the fourth does not.

These three customers now become Referrers. After each Referrer tells his or her friends and family about how their respective Salesperson took care of them, all are successful in contacting a potential customer, however only the New Customers found by Referrers 1 and 3 bought a vehicle.

To sum up, here is why everyone wins :

• The Dealership (Administrator) enjoys an increase in sales and thus profit
  
  
• The Salesperson enjoys increased sales and commission amounts
  
  
• The RSN Motors Referral Rewards member get money in his pocket
  
  
• The Customer receives the customer care and support that makes your dealership successful.